Advertising on Bol.com

Mabaya provides advertisers with more keyword insights and more opportunities to improve campaigns

Advertise on bol.com with Mabaya

Bol.com recently switched from advertising platform Criteo to Mabaya. This new ad platform gives advertisers more insight into keywords and more opportunities to analyze and improve their campaigns. In addition, the platform is more user-friendly.

With the new advertising platform Mabaya, advertising on bol.com has become even more profitable. Below we listed the possibilities that Mabaya offers to get the maximum return from your advertisements.

Make the most of advertising on Bol.com with Mabaya

What exactly are the advantages of advertising via Mabaya? We have listed them below:

  • You only pay when your ad is clicked.
  • You can set a maximum budget per click. This way, you never spend more on an ad than you want.
  • You can easily adjust your advertising budget to increase your Return On Investment (ROI).
  • You will gain insight into the data of your campaigns. This way you are able to find out which keywords lead to most sales.
  • You can create campaigns manually for high-performing products, coupled with matching, high-performing keywords.
  • You can add negative keywords. This prevents the ad from being shown for irrelevant searches. This way you save money on clicks that do not lead to a purchase. At the same time, you increase the chance that your ad will be shown on searches that do lead to sales.
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PETER CASALL SPORT AB
"Brandsom has been an extremely important partner for us in order to succeed at marketplaces. Through their knowledge we have improved our sales as well as the quality of advertising and product content quality. On top of their skills, they show a great enthusiasm that brings a lot of energy into our cooperation."
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PASCAL BOSKA
“Wij hebben Brandsom afgelopen jaar gevraagd te helpen met onze Marketplace strategie. Thijs heeft ons op strategisch niveau goed en kundig geadviseerd en daarnaast helpen Imco en de Factory medewerkers ons met de executie van deze strategie. Op dit moment zijn we live op Amazon.de en er staan nog vele Marketplaces op de planning om in 2020 toe te voegen. Met name door de kennis, kunde en flexibiliteit van zowel Thijs als Imco zijn wij tot nu zeer tevreden over de samenwerking!”
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TIM ROSEFIELD WATCHES
“Brandsom heeft ons geholpen om ons assortiment in korte tijd, volledig en geoptimaliseerd live te krijgen op verschillende marketplaces. Dit is o.a. handig bij het aansluiten van nieuwe marketplaces of het onboarding van nieuwe collecties en producten.”

More information about advertising on Bol.com

Want to start advertising on bol.com? Or are you already advertising on bol.com and want to know how you can get more out of your ads? As a marketplaces specialist, Brandsom is happy to help you with this! Get in touch with us for more information.

We help brands with their marketing and sales on marketplaces including Amazon, Bol.com, and Zalando. Our trained marketplace advisers will help you with creating and supporting the integration and optimisation of your brand on marketplaces.

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