Amazon is the biggest online marketplace worldwide. The number of purchases through this platform is growing by the day. As online offerings are increasing, entrepreneurs look for ways to differentiate themselves. Amazon A+ content is a helpful tool to do this.
Amazon A+ content is a premium content feature, which allows sellers to change the product description of their products by using rich texts, videos, and images. Register your brand through Amazon Brand Registry, based on your brand registration with BOIP or EUIPO.
Once you have access, find the A+ content manager in Amazon Seller Central under 'Advertising'. As a Brand owner, you're able to show exactly what you're selling through detailed descriptions, beautiful pictures, videos, and comparison tables.
Want to know more about how to create and use Amazon A+ content? Get in touch with our Amazon consultant Imco by clicking the arrow below. Leave your details in the form and we'll get back to you.
Brandsom specializes in selling on marketplaces like Amazon. If you want to know more about how A+ content fits in your general Amazon strategy. Read our extensive blogpost about selling on Amazon.
It is important for brands to focus on optimizing product pages and creating their own section on the Amazon store. Amazon says that using their A+ content will increase conversion rates by 5%.
You can read more about the advantages of A + content below:
To create Enhanced Brand Content you need to follow the Amazon A+ content guidelines. These are as follows:
Creating Enhanced Brand Content is not something you just do without thinking it through. To get the best results, you will have to put in time and effort. Start by familiarizing yourself with the Amazon Enhanced Brand Content guidelines to make certain that you know what aspects to pay attention to.
Brandsom ensures that your brand and products are visible on Amazon and other marketplaces. Our Amazon specialists are up to date with the latest developments on the platform and make sure that:
Depending on which stage the marketplace strategy is in and which direction you want to go, we are able to adapt to your goals.
Would you like Brandsom to help you with creating A+ content? Click the arrow and fill out the contact form below.
Our Amazon specialist Imco is here for you to answer all your questions. Fill out the form and let Imco get in touch with you to discuss what Brandsom can do for you!
Or call directly on +31(0)30 227 05 20