Amazon A+ content

How enhanced Brand content generates higher conversion

What is Amazon A+ content?

Amazon is thé number #1 online marketplace worldwide. The number of purchases via this platform is growing by the day. The webshop giant is riding on the success of e-commerce in the Netherlands: in 2019, Dutch people spent 25 billion euros on webshop purchases. The online supply is growing and, therefore, entrepreneurs are looking for ways to distinguish themselves from others. The right tool for this is Amazon A+ content.

In addition to the standard product description, as a seller you have the option to supplement your product detail page with A+ content. As a Seller, register your brand through Amazon Brand Registry first, based on your brand registration with BOIP or EUIPO.

Once you have access, you can find the A+ content manager in Amazon Seller central under Advertising. Through detailed descriptions, beautiful pictures, videos and comparison tables, you as a brand owner show exactly what you are selling. 

Want to know more about how to create and use Amazon A+ content? You can get in touch with our Amazon consultant Imco by clicking the arrow below. Leave your details in the form and we'll get back to you quickly.

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Brandsom Visual, Advertising

 

Brandsom is specialized in selling on marketplaces like Amazon. If you want to know more about how A+ content fits in your general Amazon strategy? Click here!

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Why does A+ content increase conversions?

 

It is important for brands to keep the focus on optimizing product pages and building their own section of the Amazon store. Amazon claims that you will increase your conversion by 5 percent if you use A+ content. 

You can read more about the adventages of A + content below:

    • Convert latent need into purchase: an online marketplace like Amazon is a nice way for customers to browse. It's like window shopping, but in this case on the worldwide web. The consumer has a latent need and you as a brand owner can cleverly capitalize on that with Enhanced Brand Content or Enhanced Marketing Content. You've already inspired the customer. A+ content is great for informing and convincing. Through beautiful photos, specific manuals and product descriptions, the viewer quickly sees all the benefits of your product.

    • Lower return rate: a well-informed customer does not send a product back as quickly. As a buyer, they know right away what they will get out of your product and are not faced with surprises once it is delivered.  

    • Reviews: Enhanced Brand Content ensures customer engagement with your brand. It will result in customers happily engaging as ambassador of your products or services, leaving a review. The more and the better your reviews, the better your rank in the Amazon marketplace.  

    • Higher rankings in Google:: Google doesn’tindex the data of the standard product descriptions. It does include the A+ content. If this is taken care of, you will score better in Google with your brand or product. 

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Guidelines for good A+ content

 

To create Enhanced Brand Content you need to follow the Amazon A+  content guidelines. These have been drawn up as follows: 

  • No emojis, special characters or the trademark symbol: Amazon does not accept these characters either. The same applies to hyperlinks.

  • Use graphs: this way you make the advantages of your product or service visible at a glance and that stimulates conversion.  

    • Make sure your images meet the correct dimensions 

    • Use a house style: if all the images on your brand page look the same you will come across as more professional and reliable.

    • Use banners: these break up the text and provide more information about the product, which sparks the consumer's interest.

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Brandsom helps with optimizing your A+ content

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Creating Enhanced Brand Content is not something you just do. The advice is to put time and effort into it, so you get the best results. Start by familiarizing yourself with the Amazon Enhanced Brand Content guidelines. This way you will know exactly what to pay attention to.

Brandsom makes sure that your brand and products are visible on Amazon (and other marketplaces), our Amazon specialists are always up to date with the latest developments within Amazon. With this knowledge we make sure that:

  • The A+ content always connects with your brand image
  • The conversion will increase
  • Your products will be easier to find by consumers

Depending on the stage of the marketplace strategy and which way you want to go, we adapt to your goals.
Would you like Brandsom to help you create A+ content? Then click the arrow and fill out the contact form below.
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Related Brandsom pages

Other Brandsom pages with information on the best Amazon strategy for your brand!

Selling on Amazon
Advertertising on Amazon

Or check out 1 of our blog posts:

Get in touch with Imco

Our Amazon specialist Imco is here for you to answer all your questions. Fill out the form and let Imco get in touch with you to discuss what Brandsom can do for you!

 

Imco van Elk, marketplace consultant, Amazon specialist