Sell your fashion on Otto group's subsidiary Fashion marketplace
As a fashion brand, it can be a good part of your strategy to sell clothing on one or more fashion marketplaces. About You is part of the Otto Group and has been on the rise in recent years.
With a total sales revenue of 1.17 billion in the fiscal year 2020/2021, this online fashion marketplace is establishing itself as a big name in an industry where many providers are already active. Both major fashion brands and smaller entrepreneurs are hitching a ride on the success of the webshop by selling on AboutYou. This article tells you about the benefits and how you as a fashion retailer can make use of them.
Like other Fashion marketplaces such as Zalando, About You also has a partner program where you can leave the entire logistics process to About You (Fulfillment by About You). If you are thinking about selling your clothes cross border this can be an interesting option.
Brandsom specializes in selling your brand on fashion marketplaces like AboutYou.
If you want to know more about selling on fashion marketplaces, read our extensive blog here.
That selling on About You is attractive for both large and small fashion brand owners has already been shown by the figures of recent years. Other advantages are listed below:
The figures for growth, sales and visitors are impressive. If you as a fashion brand owner want to grow, selling fashion on About You can be a good move. Below you can read how this works for you.
To sell effectively on About You, an integrator can be a great help. An integrator is software that is able to link your systems with multiple marketplaces. This enables you to efficiently maintain and optimize all your marketplace-related matters, such as product information and stock management.
There are 2 integration software platforms that are well compatible with About You:
Registering on the platform can be tricky and time-consuming as About You has strict selection criteria which Brandsom can help you with. If you need any advice on the About You registration process, click on the arrow below and fill out the contact form!
Our Fashion specialist Daniël is here for you to answer all your questions. Fill out the form and let Daniël get in touch with you to discuss what Brandsom can do for you!
Or call directly on +31(0)30 227 05 20