Selling on Amazon

The best Amazon strategy for your brand 

Selling on Amazon in 5 steps

Few people need to be convinced of the importance of Amazon as it's the largest and most competitive marketplace in the world.

However, there is a lot you need to know before selling on Amazon. Based on our 5 pillars, we'll show you how you can become a successful seller on Amazon.

Strategy

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A good pricing strategy is crucial to winning the 'Buy Box' on Amazon. This refers to the shopping cart area on the product page. When multiple sellers offer the exact same product, only one of these sellers gets a spot in the Buy Box. Other sellers are also listed but require for customers to scroll down to be seen, which they usually don't do. As many as 80 to 90 percent of all visitors buy the product from the seller in the Buy Box.

In our extensive Amazon blog, you can read more about the strategies you can employ to win the Buy Box.

Do you prefer personal advice on the best Amazon (pricing) strategy, or are you looking for someone to take the entire process off your hands? Click on the arrow below and fill out the form.

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Integration

2 Integration - Zalando [2]

Getting your products online (onboarding) is a time consuming and complex task. Brandsom helps you through this process and makes sure you are quickly integrated with the integrator that fits your brand. The following integrators are compatible with Amazon:


Our marketplace specialists have a lot of experience with onboarding products on Amazon. On top of that, we are a certified partner of the integrators mentioned above. Do you want to know more about our services? Click on the arrow below and fill out the form!

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Operation

Being one of the largest online marketplaces, Amazon has an advanced logistics network. As a selling partner, you benefit from Fulfilment by Amazon (FBA). With this, you are able to send your products to Amazon while they will take care of the entire logistics process for you. Within Amazon FBA, sellers can choose between 3 different options:

  • European fulfilment network (EFN)
  • Multicountry inventory (MCI)
  • Pan-European FBA


In our extensive Amazon blog you can read more about these logistic options.

Content

4 Content - Fashion marketplaces [EN]


For the findability of your products, it is important that your content is well optimized. In addition to the above points (Click here for a detailed explanation), Amazon offers the option for A+ content.

Need help with writing good content on Amazon? Click on the arrow below and fill out the form.

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Advertising

5 Advertising - Amazon [EN]

Amazon offers the possibility of advertising through 'Amazon sponsored products.' This feature will place your product at the top of the search results for certain keywords. Through the Amazon seller metrics you can then track how your ads are converting.
In addition, with Amazon promotions you have many more extra possibilities to advertise.


Our Amazon consultants have extensive experience in setting up, tracking, and analyzing sponsored products campaigns. Click on the arrow below and leave your details to determine the best advertising strategy for your brand.

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                                            Amazon Checklist

 

Get in touch with Imco

Our Amazon specialist Imco is ready to answer all your questions. Fill out the form and let Imco contact you to discuss what Brandsom can do for you!

Or call us directly at +31(0)30 227 05 20.

Imco van Elk, Marketplace consultant, Amazon specialist