Amazon is the giant among marketplaces. Even though this platform is quite complex, it offers its own tooling with regard to content and advertising, as well as the possibility to build a brand. Amazon is more than a marketplace. In addition, the company produces Alexa, a system that might change the future of retail. Amazon is active worldwide, with a strong focus on North-America and Western Europe. If you are internationally oriented you won’t be able to ignore Amazon. However, if you have a more specific focus, you might want to check out local players like LaRedoute and Bol.com
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