Selling on specialized fashion marketplaces: Zalando, Otto and About You

Selling via Zalando, Otto and About You

Zalando, Otto, and About You are three webshops that are specialized in fashion. In addition to their own products, these webshops also offer brands of external sellers. The various partner programs allow brands and online retailers to run their own sales via these websites.
Are you a sales manager, a digital manager, or director of a fashion brand, and are you curious to see if selling through these marketplaces is something for you? Or do you want to know what you need to start selling your clothing through one of these channels? Then read on.

Why Zalando?

The reason for selling via Zalando speaks for itself: Zalando is the largest European webshop for fashion. The webshop has no less than 30 million active customers and delivers its clothing in 17 European countries. By offering your clothing on this webshop you can make use of the digital infrastructure and scope of Zalando. Additionally, you can let Zalando carry out the logistics process.


What do you need to sell through Zalando?

In order to sell through Zalando, you need to meet some requirements. Below we discuss the most important:

General requirements:

  • Various documents must be submitted, such as a Master Data Sheet (a spreadsheet with all available product data) and the so-called KYC documents (documents that prove the identity of you as a partner, including a passport, identity card or driving license).
  • The name and position of the important contacts must be communicated to Zalando.
  • You must have a VAT number for all countries where you will be selling.

Requirements for products and images:

  • The products must fall into the category of fashion and / or fashion accessories.
  • The images of your products must meet the technical requirements of Zalando.
  • You must provide Zalando with brand logos in the correct size and formats.
  • You must draw up a size chart code, which will translate your sizes into Zalando's standard sizes.

Requirements for logistics:

  • When you do the logistics yourself, your warehouse must be ready to process and ship Zalando orders with the deliverer.
  • Delivery documents must be adapted to Zalando standards. You also need to send sample shipments to Zalando (including the delivery note, return note, return instruction, and invoice).

Why Otto?

Otto started as a German mail-order company that sold shoes but has grown into a webshop with an extensive range. A real one-stop shop, where customers can get everything from fashion to furniture, toys, and electronics. Otto is the second-largest home shopping organization worldwide on Amazon. The webshop is active in more than 20 countries.

What do you need to sell through Otto?

In order to sell through Otto, you need to meet some requirements. Below we discuss the most important:


General requirements:

  • You have a company in Germany that is designed according to a German legal form and you have a German VAT number.
  • Your customers should be the customers of the product. In other words, the webshop is not intended for wholesale and those who sell items for shops and webshops to resell.
  • You must offer customer service in German.
  • You have to ship your products from a German warehouse.

Product Requirements:

  • You must sell products in one or more of the following categories: fashion & lifestyle, furniture and home accessories, technology.
  • Otto prohibits products of certain materials, such as animal fur, sandblasted textiles and Uzbek cotton (because of possible child labor). Additional rules are attached to other materials, such as leather, feathers, and down and wool.
  • Otto prohibits the sale of products that are against their corporate values. For that reason, you should not sell products that glorify the use of weapons or drugs.

Why About You?

About You is a subsidiary of Otto and one of the fastest growing e-commerce companies in Europe. Just like Zalando, About You specializes in fashion. This webshop focuses mainly on young people and wants to offer an inspiring fashion experience. About You is currently active in ten European countries.

What Do You Need To Sell Through About You?

In order to sell through About You, you need to meet some requirements. Below we discuss the most important:

General requirements:

As a partner, you need to provide About You with the correct information and documents, such as all necessary product data, information about stock levels, photos, and prices.

Product Requirements:

The products must fall into the fashion and fashion accessories category.

About You does not allow the sale of old products. The products must not be older than the same season last year.

Customer service:

  • You should always answer questions and complaints from customers within 24 hours.
  • You must offer free shipping and returns.

Requirements for packaging and shipping:

  • You must send the products with the transport company chosen by About You and within the maximum number of days. If you send your products from the Netherlands, you do this via PostNL with the 'DHL world package'.
  • The product must be with the customer within 4 days.
  • The delivery documents must be adapted to the requirements of About You.
  • A DHL return label must be included with every delivery.
  • Your products must be shipped in the About You packaging. You can buy this at cost price from About You.
  • Returns must be processed within 24 hours.

Meer informatie over verkopen via Zalando, Otto en About You

Wil je meer informatie over het verkopen van jouw producten op Zalando, Otto, About You of één van de andere beschikbare marketplaces? Neem dan vandaag nog contact met ons op.