Brandsom specializes in selling on marketplaces like Bol.com. If you want to know more about the best marketplace strategy on Bol.com, make sure to check out our extensive blog about selling on Bol.com.
In order to be successful with Bol Sponsored Products, you need to determine which search terms you want to be found on and where your sponsored products show. Keywords can be set both manually and automatically through Bol.com. You can find relevant search trends in the sales analysis tool within your sales account. This works as follows:
Since the start of 2021, Bol.com switched from the advertising platform 'Criteo' to Mabaya. This new platform gives advertisers more insights into keywords and more options to analyze and improve their campaigns.
With manual targeting, you decide on what keywords lead to consumers finding your products. In addition, Mabaya's dashboard offers more possibilities to adjust your campaigns. Compared to Criteo, Mabaya has many advantages:
Online advertising on a marketplace is attractive for several reasons:
If you're looking for advice on optimizing your ads and setting budgets on Bol.com or looking for someone to take this process off your hands, then click the arrow below and fill out the contact form.
Our Amazon specialist Matthijs is here for you to answer all your questions. Fill out the form and let Matthijs get in touch with you to discuss what Brandsom can do for you!