Amazon Sponsored Products are CPC (Cost-per-click) ads that appear between search results or on product pages within Amazon. They are simply ads that promote individual products. As a company or brand, you can put a budget on a certain product from your range to sponsor it. This way, your new product or high-runner will be at the top of Amazon's search results or appear on product pages within Amazon. Each seller can set the sponsorship or budgeting through Amazon Seller Central.
You are able to set your own targeting on specific search terms or product categories. On top of that, you have the freedom to adjust your budget and bids according to your wishes.
Want to know more about the costs, creating, and working with Amazon Sponsored Products? Our consultant Imco is ready to help you. Click on the arrow below and fill out the form!
With bids, you will come up more frequently in the feed for users that search for your products. This positively affects conversion rates on Amazon.
If you want to know more about selling on Amazon. Please visit our 5 steps for selling on Amazon blog.
When creating a campaign on Amazon, you have two options.
You can either create an automatic campaign or work on a manual campaign.
In the information below you can read more about what these campaigns require and how you can use both for the optimal advertising strategy.
In addition to creating sponsored product campaigns, there are other ways to attract more visitors to your product pages. One way is to create a Sponsored Brands campaign to promote your personal brand page on Amazon. You can also put ads on Amazon through Bid by placement campaigns.
Read more about the use and benefits of these tools below:
Sponsored Products campaigns can enhance your marketing strategy in several ways. They can generate more orders and therefore higher turnover by promoting your best sellers. You could also use this tool to introduce new products to your customers. Don't forget to select similar products as a targeting option in order to be as visible as possible for the right target group. Lastly, using Amazon Sponsored Products will get you more visibility for your products in general. However, it's important to research the search terms beforehand. Results of your campaigns can be tracked through Amazon Seller Central once they are running. Some brands or brand owners have specialists who help with the reporting, but many companies often still find selling on Amazon difficult.
Our specialists at Brandsom are happy to help you with the implementation of the most appropriate campaigns for your brand or products. We can help you with optimizing and adjusting your campaigns, which ultimately results in more impressions, clicks, and conversions.
Would you like more general information about Amazon promotions? Check out our website or click on the arrow below to get in touch with one of our Amazon consultants.
Our marketplace specialist Imco is here for you to answer all your questions. Fill out the form and let Imco get in touch with you to discuss what Brandsom can do for you!
Or call directly on: +31(0)30 227 05 20.