Selling on Zalando

Are you the owner of a clothing brand? Then you can sell your fashion through Zalando and benefit from the brand awareness and popularity this big online platform has accumulated. Taking this step can bring you a lot of extra customers and sales.

There is a lot involved in selling on Zalando. Based on our pillars, we will explain what you need to pay attention to.

On Zalando, there are three strategies you can apply depending on the position of your brand. This can be different for every region you want to be active in:

• Brand awareness: active campaigns that build awareness for the brand.
• Brand protection: in contrast to brand awareness, this takes into account protecting the position already built up (by retailers, for example). This is often the strategy in the country where a brand originates.
• Profitable revenue: when a brand already has good brand awareness in a country, this strategy tries to get the most out of your brand.

Each strategy requires a different assortment and advertising campaign. Would you like to know more about this? Then contact one of our consultants by clicking on the arrow below.

An important aspect of a good Zalando integrator is that returned products are managed well. According Brandsom, the following marketplace integration systems are the best fit for selling on Zalando:

• ChannelAdvisor
  
• ChannelEngine
  
• Tradebyte
  
  

Zalando works with various seasons and each collection belongs to a certain one. The collections are renewed every six months. This means that you have to plan ahead to make sure that all your products for the new season are onboarded in time. (To learn more, check out our extensive Zalando blog)

Getting your products online at Zalando can be a time-consuming and complex task. There are several things to consider:

• Am I including all the mandatory attributes?
• What errors do I encounter and how do I solve them?
• Do I meet all requirements of Zalando to be able to start selling?

Brandsom can assist you in answering these questions and help you go live on Zalando as soon as possible. Click on the arrow below and get in touch with us!