Selling on Zalando

The best Zalando strategy for your brand

Selling on Zalando

Are you the owner of a clothing brand? Then you can sell your fashion through Zalando and benefit from the brand awareness and popularity this big online platform has accumulated. Taking this step can bring you a lot of extra customers and sales.

There is a lot involved in selling on Zalando. Based on our pillars, we will explain what you need to pay attention to.

Strategy

1 Strategy - Zalando [4]


On Zalando, there are three strategies you can apply depending on the position of your brand. This can be different for every region you want to be active in:

  • Brand awareness: active campaigns that build awareness for the brand.
  • Brand protection: in contrast to brand awareness, this takes into account protecting the position already built up (by retailers, for example). This is often the strategy in the country where a brand originates.
  • Profitable revenue: when a brand already has good brand awareness in a country, this strategy tries to get the most out of your brand.

Each strategy requires a different assortment and advertising campaign. Would you like to know more about this? Then contact one of our consultants by clicking on the arrow below.

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Integration and onboarding

2 Integration - Zalando [2]

 

An important aspect of a good Zalando integrator is that returned products are managed well. According Brandsom, the following marketplace integration systems are the best fit for selling on Zalando:

Zalando works with various seasons and each collection belongs to a certain one. The collections are renewed every six months. This means that you have to plan ahead to make sure that all your products for the new season are onboarded in time. (To learn more, check out our extensive Zalando blog)


1 Strategy - Zalando [1]-1

 

Getting your products online at Zalando can be a time-consuming and complex task. There are several things to consider:

  • Am I including all the mandatory attributes?
  • What errors do I encounter and how do I solve them?
  • Do I meet all requirements of Zalando to be able to start selling?


Brandsom can assist you in answering these questions and help you go live on Zalando as soon as possible. Click on the arrow below and get in touch with us!

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Operation

3 Operation - Fashion marketplaces [EN]

 

As a brand, you have the option to outsource the logistics process to Zalando through Zalando fulfilment solutions. Choosing this option will put your products in stock at the Zalando warehouses. They will take care of the packing, shipping, returns, and stock management of your products. 

Content

4 Content - Fashion marketplaces [EN]


There is a high turnover of products on Zalando due to the change of seasons and the high number of returns within the fashion industry in general. For this reason, it is important to keep your content on Zalando basic and to focus on things like optimizing the size charts.

Rather have someone take this process off your hands? Click on the arrow below and get in touch with us!

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Advertising

5 Advertising - Fashion marketplaces [EN]


On Zalando, it is possible to advertise through Sponsored Products. This feature can bring your product to the top of the search results when certain keywords are used by shoppers. The popular online marketplace also offers other options for extensive advertising campaigns through Zalando Marketing Services (ZMS).

Our marketplace specialists have a lot of experience with setting up, maintaining, and analysing sponsored products campaigns. Click on the arrow below and leave your details to find out what we can do to help you with the best advertising strategy for your brand!

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Get in touch with Daniel

Our Fashion specialist Daniel is ready to answer all your questions. Fill out the form and let Daniel contact you to discuss what Brandsom can do for you!

Or call directly at +31(0)30 227 05 20.

Daniel Rabbie, Fashion consultant, marketplace consultant, marketplace specialist