Selling on About You

Sell your fashion on Otto group's subsidiary Fashion marketplace

What is About You?

As a fashion brand, it can be a good part of your strategy to sell clothing on one or more fashion marketplaces. About You is part of the Otto Group and has been on the rise in recent years.

With a total sales revenue of 1.17 billion in the fiscal year 2020/2021, this online fashion marketplace is establishing itself as a big name in an industry where many providers are already active. Both major fashion brands and smaller entrepreneurs are hitching a ride on the success of the webshop by selling on AboutYou. This article tells you about the benefits and how you as a fashion retailer can make use of them.

Like other Fashion marketplaces such as Zalando, About You also has a partner program where you can leave the entire logistics process to About You (Fulfillment by About You). If you are thinking about selling your clothes cross border this can be an interesting option.

Want to know if this option is relevant to your brand? Our consultant Daniel is ready to advise you! Click on the arrow below and fill out the form!
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Selling on About You

Brandsom specializes in selling your brand on fashion marketplaces like AboutYou.
If you want to know more about selling on fashion marketplaces, read our extensive blog here.


AboutYou Mockup, AboutYou interface, Brandsom verkopen op AboutYou, Brandsom selling on AboutYou


Advantages of selling on About You


That selling on About You is attractive for both large and small fashion brand owners has already been shown by the figures of recent years. Other advantages are listed below: 

  • Popularity among young target group: The assortment is primarily aimed at the younger generations. This could be an indicator of why the webshop is growing rapidly. CBS figures show that in 2020, 86% of 25-to-45-year-olds bought products online. Does this match your target group? If so, About You is an indispensable sales channel for you.

    • More than 350,000 products online: This doesn't just apply to clothing. About You expanded its range to include bags, shoes, and beauty products. As a seller, this means that you are part of a one-stop-shop, where the right target group is happy to buy clothing online. 

    • International sales: When you sell fashion on About You, you can easily acquire customers in no fewer than 14 countries: About You is active in Austria, Belgium, the Czech Republic, Estonia, France, Germany, Hungary, Latvia, Lithuania, the Netherlands, Poland, Romania, Slovakia, Slovenia and Switzerland.

    • The Marketplace is currently experiencing tremendous growth: Compared to the fiscal year 2019-2020, AboutYou's revenue increased by 428 million this year! If you join now, you can easily grab a piece of this enormous success.

    • Wide choice: In the About You webshop, consumers have a choice of no less than 1500 different brands. This is interesting for you as a retailer, because consumers like to shop at stores with a wide range of products. That saves a lot of time, money and hassle. Customers like to visit a store where they have plenty of choices.

    • More than 20 million app downloads: That's how many people have access to the fashion for sale on About You at the click of a button. Research shows that 94% of Dutch people make an online purchase from time to time. The millennials and Generation Z are the leaders when it comes to online shopping. Because About You focuses on the younger target group that grew up with a smartphone, you appeal to the right people as an online fashion retailer.

    • Good cooperation and advertising opportunities: In cooperation with its partners About You connect the clothing brands with the target group. The platform makes use of native advertising on both the webshop and external websites. About You offers fashion and non-fashion brands the opportunity to make use of this. This makes a difference for you as a seller when it comes to marketing activities.

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How does selling on About You work?


The figures for growth, sales and visitors are impressive. If you as a fashion brand owner want to grow, selling fashion on About You can be a good move. Below you can read how this works for you. 

  • You need to have the right information and documents. This includes product information, stock information, photos and prices.

  • The products you sell fall into the categories:fashion, beauty and accessories. 

    • Selling old products is not allowed. The oldest items may be from last year's season at the latest. 

    • As a fashion B2C seller you have to answerquestions and complaints within 24 hours.

    • You offer free shipping and returns

    • ou work with the delivery partner chosen by About You, namely PostNL.

    • You deliver the product to the customerwithin 4 days.

    • Products must be sent in About You packaging. You can buy this from About You at cost price.

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About You Integration

To sell effectively on About You, an integrator can be a great help. An integrator is software that is able to link your systems with multiple marketplaces. This enables you to efficiently maintain and optimize all your marketplace-related matters, such as product information and stock management.

There are 2 integration software platforms that are well compatible with About You:

Brandsom Visual, AboutYou integrator, AboutYoun inegration, Brandsom marketplace integration, integration

1. Tradebyte

2. ChannelAdvisor

Brandsom Helps

Registering on the platform can be tricky and time-consuming as About You has strict selection criteria which Brandsom can help you with. If you need any advice on the About You registration process, click on the arrow below and fill out the contact form!

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Related Brandsom pages

Other Brandsom pages with information on the best Amazon strategy for your brand:

  1. Selling on Zalando
  2. Fashion marketplaces


Or check out one of our blog posts:

Get in touch with Daniël

Our Fashion specialist Daniël is here for you to answer all your questions. Fill out the form and let Daniël get in touch with you to discuss what Brandsom can do for you!

Or call directly on +31(0)30 227 05 20

Daniel Rabbie, marketplace consultant, AboutYou specialist, Fashion marketplace specialist