Sell your fashion brand on the Fashion marketplace by Otto group
As a fashion brand, it can be a good part of your strategy to sell clothing on one or more fashion marketplaces. About You is part of the Otto Group and has been on the rise in recent years.
With a total sales revenue of 1.17 billion in the fical year 2020/2021, this online fashion marketplace is establishing itself as a big name in an industry where many providers are already active. Both major fashion brands and smaller entrepreneurs are hitching a ride on the success of the web shop by selling on AboutYou. This article tells you about the benefits and how you as a fashion retailer can make use of them.
Like other Fashion marketplaces such as Zalando, About You also has a partner program where you can leave the entire logistics process to About You (Fulfilment by About You). If you are thinking about selling your clothes cross border this can be an interesting option.
Brandsom is specialized in selling your brand on fashion marketplaces like AboutYou.
If you want to know more about the best overall marketplace strategy for Fashion, click Here!
The fact that selling on About You is attractive for large and small fashion brand owners is already shown by the figures of recent years. The other advantages are listed below:
The figures for growth, sales and visitors are impressive. If you as a fashion brand owner want to grow, selling fashion on About You can be a good move. Below you can read how this works for you.
To sell effectively on About You, you need an integrator. An integrator is software that can link your systems with multiple marketplaces. This enables you to efficiently maintain and optimize all your marketplace-related matters. For example: product information, stock management, etc.
There are 2 integration software platforms which are well compatible with Fashion marketplaces like About You:
Getting registered at the fashion marketplace can be tricky and time consuming.AboutYou holds strict selection criteria which brandsom can help you with. If you want any advice on the About You registration process, click on the arrow below and fill out the contact form!
Our Fashion specialist Daniel is here for you to answer all your questions. Fill out the form and let Daniel get in touch with you to discuss what Brandsom can do for you!
Or call directly on +31(0)30 227 05 20